Analytics agency Jumpshot shuts down
In 2020, following important articles about its information assortment and gross sales practices, analytics agency Jumpshot was shut down by its dad or mum firm Avast.
Jumpshot was made well-known throughout the search engine marketing business by SparkToro founder Rand Fishkin’s (closely criticized and extensively circulated) zero-click evaluation and displays.
Articles from Vice, PC Magazine and Motherboard claimed that Avast and Jumpshot have been “secretly harvesting” customers’ searching habits, packaging it and reselling with out their full data.
Fishkin defended the corporate and faulted the publications for what he stated was incomplete and biased reporting.
Learn all about it in With Jumpshot shuttered, the place will SEOs get their ‘zero-click’ repair now?
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Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
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