A number of years after Google launched Fledge to the world as one in all a set of cookie replacements, and practically 9 months after Google opened up the product to testing for the broader business, the retargeting resolution is gaining adherents, 5 sources instructed Adweek.
There’s some consensus that Fledge, an acronym for first regionally executed choice over teams experiment, is a extra viable cookie alternative than different options in the marketplace as a result of it mimics the prevailing processes of digital promoting whereas chopping out any identifier that might hyperlink folks with their looking historical past.
