Right here’s a Valentine’s-themed marketing campaign that replaces sentimentality with a little bit of enjoyable and a few chilly exhausting money. Walkers is giving freely £100,000 to whoever finds the very best heart-shaped crisp between now and 12th February.
VCCP’s “Love From Walkers” competitors is promoted with a collection of guerrilla-style reward posters, that are going up in main cities together with London, Manchester, Birmingham and Leeds in addition to on trains.
Rachael Smith, senior advertising supervisor at Walkers, stated: “January is a notoriously dreary month for a lot of, so we wished to deliver somewhat pleasure and levity to folks’s lives to start out the 12 months. By means of our hunt for the very best coronary heart formed crisp we intention to do precisely that, by sharing among the love that we obtain because the nation’s most-loved crisps.”
To enter, anybody who finds a coronary heart formed crisp of their packet of Walkers should publish an image of it on Twitter or Instagram, tagged #LoveFromWalkers.