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AI Will By no means Be Insightful: Why Product Managers Want To Change into Nice Writers | by Tremis Skeete | Jan, 2023


We’re witnessing an increase in product articles the place individuals are brazenly proud about saying that they wrote their article with ChatGPT. Is that this the way forward for product administration journalism?

Tright here is not any method round it — product managers should be nice at writing. It’s a ability that may not be faked or handed off to another person. I perceive, as a product supervisor you’ve numerous priorities and never sufficient time to do them, however in relation to duties you could delegate — writing is solely not one in all them.

You the product supervisor are anticipated to be proficient at organizing your pondering, your studying processes, experiments, your information, and most significantly, your classes discovered and insights; And there’s no larger demonstration of that than you producing writing that’s clear and arranged, and achieves aims for all who learn your materials.

So what does it say about you as a product supervisor in the event you resolve to let AI do your writing for you? #integrity

I’m exploring this query as a result of already, we’re witnessing an increase in product administration articles and different types of writing from people who find themselves brazenly proud about saying that they wrote their article with ChatGPT.

Now why these “writers” consider it’s a good suggestion to have ChatGPT write an article, after which they publish it and take credit score because the “writer” — I’m admittedly inquisitive about their causes. However to see this development emerge on this planet of product administration journalism does give others and myself causes to be involved about the way forward for the product administration craft.

Hey, we get it. Writing is tough. Generally it’s arduous to start an article and also you simply want that one thought or possibly just a few opening strains to get your inventive juices flowing.

However what occurs when the necessity for just a few opening strains rework right into a full first draft, you then add just a few strains of your personal, and you then add your identify to it because the writer? Do you actually need to reside in a world the place taking credit score for an AI-written article is the brand new journalism?

This isn’t nearly the way forward for writing. It’s about the way forward for studying, which is the bedrock of product administration.

Our core worth as product managers is to generate and articulate insights from analysis and experimentation. How are we supposed to do this if the majority of the training by way of writing isn’t achieved by you, however by AI?

Once you use ChatGPT or any AI expertise to do your writing for you, let’s be clear about what you’re truly asking it to do. You’re instructing AI to carry out the investigation and evaluation required with a view to generate, perceive, and talk insights.

We’re not speaking about calculating or crunching numbers or information units. You’re asking AI to research information, perceive context, discover patterns and proof, make inferences, generate and take a look at hypotheses, and primarily based on the outcomes, create tales with a view to make the information imply one thing to individuals.

It’s essential to bear in mind — irrespective of how refined ChatGPT is, it’ll all the time lack the flexibility to grasp qualitative information, corresponding to dialog, feelings, creativeness, and different types of solely human types of communication. You may instruct ChatGPT to jot down you a imaginative and prescient in your subsequent product thought, however all it will do is write a imaginative and prescient for what has already been achieved, as a result of the expertise is pushed by information that’s primarily based on what has already been created.

AI would possibly be capable of simulate “understanding” in a way, however it’ll by no means be capable of “comprehend” or “conceive” or “think about” or “consider” in methods people can. There’s a distinction.

Whatever the outcomes you’re anticipating to get from ChatGPT once you instruct it to jot down your article — it’ll by no means be insightful.

In actuality, you’re attempting to coerce AI — if that’s even doable — to undergo the rigors you have to be experiencing, and be taught about one thing that you just as a human being are presupposed to be taught and expertise for your self. It’s you who must be the skilled in ascertaining the that means and the “why” inside information in order that you can inform stakeholders the story behind the information.

Product managers are required to be grasp storytellers, but you’re telling the AI to jot down the story for you i.e. you’re telling AI to inform you the “why”.

Certainly you see by now the counterintuitive nature for utilizing AI to do the very job that nobody else is predicted to do however you, the product supervisor.

If we as product managers are going to think about buying and selling our capacity to be taught and uncover that means — for the flexibility to take credit score for what an AI writes — then product administration may not be the fitting profession for you.

I’m saying — give it some actual thought. The way forward for product administration and actual studying by human beings rely on it.

Be happy to share your ideas within the feedback, and maybe you shouldn’t let ChatGPT do this for you as properly.

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