Adidas Companions with Mercedes-AMG Petronas in Method 1

January 23, 2025

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Adidas will design and produce a complete assortment of clothes, sneakers, and kit for your complete Mercedes-AMG Petronas workforce and their followers.

German sportswear big Adidas has introduced a brand new multi-year partnership with the Mercedes-AMG Petronas F1 Staff. Underneath this settlement, Adidas will design and produce a complete assortment of attire, footwear, and equipment for your complete workforce, encompassing drivers, mechanics, engineers, and the workforce’s devoted fanbase.

The debut assortment from the Adidas x Mercedes-AMG Petronas F1 Staff partnership is slated for a February unveiling, coinciding with the anticipation for the 2025 season. Adidas has additionally confirmed plans for a number of limited-edition releases all year long.

In a press release launched on Tuesday, Bjørn Gulden, CEO of Adidas, expressed immense delight in introducing the Three Stripes to Method 1 via this official workforce partnership.

Gulden emphasised shared values with the Mercedes-AMG Petronas F1 Staff, stating, ‘We each possess an unwavering ardour for velocity, innovation, and efficiency. We are going to empower the drivers and the workforce to excel on the monitor. Furthermore, we intention to revolutionize the game off the monitor by introducing fascinating life-style merchandise and fascinating a brand new era of followers. We’re wanting to collaborate with Mercedes-AMG Petronas F1 and obtain shared victories.’

Toto Wolff, Co-Proprietor, Staff Principal, and CEO of the Mercedes-AMG Petronas F1 Staff, mentioned that this partnership with Adidas signifies a pivotal second because the workforce embarks on a brand new period. He highlighted Adidas’s iconic standing and their shared dedication to peak efficiency, type, and class. Wolff emphasised that this collaboration will revolutionise workforce and fan attire inside Method 1. He expressed pleasure about this groundbreaking enterprise and the prospect of working alongside Adidas of their collective pursuit of world championships.

This partnership marks a major transfer for Adidas because it enters Method One, a realm the place rivals like Puma are already making waves. Puma’s collaboration with A$AP Rocky, which just lately garnered the Collaboration of the 12 months Award on the 2024 FNAAs, has closely influenced motorsports and F1, setting a excessive bar for type and innovation within the house.

Since becoming a member of Puma late in 2023 because the inventive director for his or her Method One partnership, A$AP Rocky has seamlessly built-in motorsport-inspired design parts into his whole assortment, spanning attire, footwear, and equipment. Given the surging recognition of Method One in america, the timing of this dynamic partnership couldn’t be extra opportune.

The Adidas x Mercedes-AMG Petronas F1 Staff partnership ushers in a brand new period of fashion and innovation within the sport. This union of a world sportswear big and a pinnacle racing workforce guarantees to redefine fan engagement and elevate the aesthetic of Method 1. Because the 2025 season unfolds, the world eagerly anticipates the debut assortment, a fusion of cutting-edge efficiency know-how and iconic design that can undoubtedly go away its mark on the monitor and past. This collaboration transcends mere attire, signifying a shared dedication to pushing boundaries, each on and off the monitor, and fascinating a brand new era of followers.