Poor Genrich Altshuller was an creative genius, engineer, scientist, journalist, and writer. But he was jailed in a Soviet gulag for “innovator’s sabotage.” Whereas there, he created a brand new method for reaching a breakthrough perspective on difficult issues, the TRIZ Methodology. Actually. And we are able to completely use these classes right this moment.
In my ebook Costovation, I lay out a solution to leverage what Altshuller developed (his precise method was maddeningly advanced, though, in equity, he could by no means have anticipated for it – or himself – to see the sunshine of day). Based mostly partly on his work, I like to recommend 5 issues you are able to do and questions you may ask to research and reimagine your brand-business:
This text is a part of Branding Technique Insider’s publication. You possibly can enroll right here to get thought items like this despatched to your inbox.
1. Look at Your Trade From Afar
– Listing out 15-20 assumptions you’ve had. What would occur if every was suspended?
– Suppose by means of how your product or trade acquired to the place it’s right this moment. What assumptions grew to become baked-in which will now not be true?
– Take into consideration the purchasers you hate as a result of it’s so laborious to earn cash from them. What are they actually searching for? What don’t they care about?
– Should you needed to create your online business from scratch, what would you do otherwise?
– How does your trade function otherwise in different international locations? Why?
2. Research Your Providing By A Microscope
– What would occur in case you eradicated 90% of the options? Is there a buyer sort that might nonetheless need it? How inexpensively might you serve them?
– Are you able to divide your providing into modules? What are the professionals and cons?
– What features of your providing usually get ignored? Why? Might they turn into a spotlight, or be eradicated?
3. Look By The Buyer’s Eyes
– Map out the shopper’s total journey, together with earlier than and after they work together together with your providing. The place are their frustrations, and what will get in the way in which of consumption?
– Take into consideration the complete lifetime of your providing, together with areas like customer support. The place might you modify a value into a bonus?
– Do your prospects use your providing in unintentional methods? Why? What are they actually searching for?
4. Reframe The Means You Look At Prospects
– Should you get caught, reframe the issue.
5. Rethink Your Strategy To The Worth Chain
– What does every step and social gathering do? Do they create further work for different events? In the event that they’re extra environment friendly or efficient at a sure step, why is that so?
Parting knowledge from Genrich Altshuller: “Inventing is the decision of technical contradictions.”
Contributed to Branding Technique Insider by Steve Wunker. You could find way more on these ideas in his ebook Costovation.
The Blake Venture Can Assist You Create A Bolder Aggressive Future In The Jobs To Be Accomplished Workshop
Branding Technique Insider is a service of The Blake Venture: A strategic model consultancy specializing in Model Analysis, Model Technique, Model Progress and Model Schooling
FREE Publications And Assets For Entrepreneurs
Submit Views: 40
