Augmented actuality and digital actuality present alternatives to create product experiences for customers which can be immersive — the sensation of being bodily current.
Here’s a record of current AR and VR campaigns from manufacturers, using digital try-ons, immersive 3D environments, web3 tasks, and the metaverse.
AR Examples
Ikea launched an immersive QR code expertise to dole out unique affords utilizing a 19-foot statue of its iconic blue bag. By scanning a QR code on the show, guests set off AR animations of Ikea merchandise flying out of the bag. The AR makes use of Adobe’s Aero Geospatial software program to hyperlink 3D AR experiences to real-world areas.
Ikea “The Giving Bag”
Valentino, the luxurious model, partnered with the Farfetch-owned augmented actuality firm Wanna. Utilizing the Wanna Put on cell app, customers attempt on a curated choice from the Valentino City Flows Fall 2023 males’s assortment, sampling digital garments in real-time and sharing appears with buddies.
Magnificence manufacturers Supergoop and OPI partnered with Snapchat on its AR try-on lens expertise. To rejoice the launch of Lipshade from Supergoop, Snapchat created an AR try-on lens that lets customers apply 4 Lipshade colours. Snapchat partnered with OPI on the Nail Lacquer lens, permitting customers to attempt on eight nail polish shades by way of Snap AR tech known as Nails Segmentation.
Supergoop! Lipshade Lens – Snapchat
Coach partnered with Zero10 to carry an AR expertise to its SoHo retailer, letting customers work together with a digital Tabby bag purse. Zero10’s AR Mirror and AR Storefront provided eight digital variations of the Tabby purse. By way of Photobooth mode, customers obtain and share digital appears on social media. Consumers additionally work together with the AR bag on their telephones with the Zero10 app.
Males’s Wearhouse partnered with Snap to leverage Snap’s AR mirror for promenade season, putting in AR-powered mirrors in choose shops. The AR mirrors supplied prom-goers with a enjoyable and interactive alternative to check dozens of promenade outfits and equipment in seconds and share photographs of latest appears with buddies.
VR Examples
J.Crew launched a digital retailer powered by the experiential ecommerce platform Obsess. The immersive, shoppable 3D atmosphere, celebrating J.Crew’s fortieth anniversary, is within the type of a seashore home with six rooms and a separate boathouse. The J.Crew Digital Seashore Home affords interactive content material highlighting the model’s heritage, gamified parts, and seamless checkout. Consumers uncover clothes, sneakers, and equipment in themed rooms the place they will be taught extra concerning the merchandise.
J.Crew Digital Seashore Home – Obsess
Puma has launched the Black Station 2 metaverse platform, an growth to its preliminary Black Station debut final September as a part of New York Trend Week. Black Station started as an interactive vacation spot to view and buy collectible NFTs, redeemable for bodily Puma sneakers. Black Station 2 is an expanded immersive expertise that options two explorable worlds, Unkai and Unter, every revealing new phygital footwear. The Japanese metropolis of Shibuya evokes Unkai. Berlin’s membership tradition evokes Unter with design parts that replicate the underground membership scene.
Elizabeth Arden launched an immersive digital retailer in partnership with Obsess. The shoppable expertise explores the corporate’s historical past by way of interactive content material, telling the story of its founder and the model’s evolution. The digital retailer’s spa room educates guests about Elizabeth Arden skincare by way of quizzes and gaming parts to seek out the most effective routine for a pores and skin kind.
Adidas teamed up with web3 artist Victor Langlois, aka Fewocious, to supply a spread of bodily and digital product drops. The collaborative partnership launched a Trefoil Flower Mint Go, a restricted version NFT that additionally unlocks the chance to redeem an artist-designed Campus 00’s sneaker. Fewocious beforehand labored with Adidas /// Studio (Three Stripes Studio) for an set up throughout Artwork Basel Miami in December 2022.
Adidas – Fewocious
Tommy Hilfiger created a multi-metaverse hub that premiered throughout Metaverse Trend Week hosted by Decentraland, a user-owned digital world. Designed by digital retail tech developer Emperia, the hub included connections to Decentraland, Roblox, Spatial, DressX, and Prepared Participant Me. The hub featured collectible NFTs, DressX-powered digital vogue, paintings from web3 artist Vinnie Hager, AR digital try-on choices, a photograph sales space, and an AI vogue creation competitors. Customers explored the assorted metaverses whereas sporting digital Tommy Hilfiger jackets.
Nike launched SWOOSH, an immersive platform for customers to be taught, acquire, and co-create interactive digital objects resembling digital sneakers or jerseys. Members commerce or put on digital creations in video games and immersive experiences. Members additionally get particular entry to merchandise, occasions, content material, and pre-order upcoming drops.
Walmart launched two immersive experiences within the Roblox metaverse: Walmart Land and Walmart’s Universe of Play. Every affords distinctive interactive content material and leisure for patrons. Walmart Land comprises six isles to discover, that includes video games, challenges, and unique objects. Universe of Play is an immersive toy want record the place customers can play with digital variations of well-liked toys, acquire cash to alternate, full challenges, and construct a trophy case of favourite toys.
Walmart – Roblox
