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HomeB2B Marketing30+ Exceptional Twitter Statistics to Be Conscious of in 2023

30+ Exceptional Twitter Statistics to Be Conscious of in 2023

Twitter is among the many hottest (and highly effective) social media networks. The way you leverage the platform relies upon totally on how its members use, observe, put up, and work together with what they care about. Fortunately, there are new statistics to make your social media advertising and marketing choices extra manageable.

marketers looking up twitter stats and tips to better leverage the social media platform

So, how are folks utilizing Twitter these days? How are companies utilizing Twitter? And the way linked do folks really feel to a model resulting from your Twitter presence? Have a look at probably the most exceptional Twitter stats we have discovered for 2023. And should you’re in a pinch, leap to the knowledge you want under:


Download Now: The 2023 State of Social Media Trends [Free Report]

Twitter Statistics

Common Twitter Statistics

1. Most world leaders and overseas ministries have an official Twitter account. (Statista)

2. As of 2023, is the 4th most visited web site on the earth. (Similarweb)

3. The USA is the nation with probably the most variety of Twitter customers, with 79.6 million customers. (Demandsage)

Twitter Statistics for Enterprise

4. Twitter generated $4.4 billion in income in 2022, an 11% decline year-over-year. (Social App Report 2022)

twitter statistics for business: quarterly revenue bar graph

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5. 7% of social media entrepreneurs consider that Twitter is the simplest for constructing an energetic group on social media, larger than LinkedIn however much less efficient than Instagram at 26%. (Social Media Developments Report)

6. 6% of social media entrepreneurs assume Twitter affords the very best ROI when promoting merchandise immediately within the app. (Social Media Developments Report)

7. Regardless that solely about 17% of Twitter’s customers come from the US, it accounts for greater than 50% of the corporate’s income. (Social App Report)

8. The highest three kinds of content material that supply the largest ROI on social media are relatable content material, stylish content material (cultural moments and information), and academic/informational content material (Social Media Developments Report)

9. Virtually 30M distinctive social media authors talked about “critiques,” “recommendation on,” “execs and cons,” “options,” and “best choice,” on Twitter, in search of extra genuine sources of data that they’ll belief. (Social Media Developments Report)

10. 5% of social media entrepreneurs plan to work with influencers/creators on Twitter greater than different social platforms. (Social Media Developments Report)

11. The typical Twitter Adverts ROI is 40% larger than the common media ROI for different channels. (Twitter Advertising and marketing)

12. 66% of manufacturers usually are not transferring their presence off Twitter in 2023. (HubSpot Analysis)

13. The highest three codecs that social media entrepreneurs plan to speculate probably the most in for 2023 are short-form content material (TikTok, Reels, and many others.), long-form movies, and audio chat rooms (like Twitter areas) (Social Media Developments Report)

14. One of the best time to put up on Twitter is between 9 AM to three PM. (Social Media Developments Report)

Twitter Person Statistics

15. The main nations based mostly on the variety of Twitter customers in 2022 had been the USA, Japan, and India. (Statista)

16. Twitter presently has 237.8 million monetizable day by day energetic customers. (Demandsage)

17. Twitter has round 450 million month-to-month energetic customers as of 2023. (Demandsage)

18. It is estimated that Twitter’s month-to-month energetic customers will attain 652.23 million by 2028. (Demandsage)

19. Round seven-in-ten grownup Twitter customers within the U.S. (69%) get information on the location. (Pew Analysis)

20. 62.9% of Twitter customers determine as male, one of many highest gender disparities out of all social networks. (Statista, We Are Social)

twitter user statistics: high gender disparities

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21. Roughly half of U.S. adults who use Twitter (49%) put up fewer than 5 tweets per 30 days. (Pew Analysis)

22. 59% of rare tweeters (in any other case known as “lurkers”) are between the ages of 30-49. (Pew Analysis)

23. Most Twitter information shoppers within the U.S. say utilizing the platform has elevated their understanding of present occasions within the final yr, however round a 3rd say it has elevated their stress ranges. (Pew Analysis)

24. 31% of U.S. customers say Twitter limiting the visibility of sure posts is a serious downside, and 25% say the identical about banning customers from the platform. (Pew Analysis)

Twitter Utilization Statistics

25. 80% of Twitter utilization occurs on cellular units. (Google)

26. 55% of customers log into Twitter every day. (Statista)

27. Twitter’s international common time per go to is roughly 10 minutes and 32 seconds. (Similarweb)

28. In 2022, 😂 Tears of Pleasure and 😭 Loudly Crying Face are tied for the preferred emojis used on Twitter. (Emojipedia)

twitter follower statistics: barack obama has the highest follower count on twitter

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Twitter Followers Statistics

29. Former president Barack Obama is the world’s most-followed Twitter account, at 133.1 million followers, {followed} by Elon Musk after which Justin Beiber. (Brandwatch)

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30. The NBA and Google are probably the most {followed} non-media enterprise accounts on Twitter. Their followers are 39.9 million and 28.9 million, respectively. (Statista)

31. Probably the most {followed} information account on Twitter is CNN Breaking Information (@cnnbrk), with 58.9 million followers. CNN controls the 2 most {followed} information accounts on Twitter. (Press Gazette)

Keep As much as Date on the Newest Twitter Stats

Twitter is adapting and altering amidst the rise of recent social platforms and tech, however it’s nonetheless an enormous competitor. Social media entrepreneurs ought to preserve it on their radar and proceed to leverage it to achieve their target market — simply be sure to’re utilizing it correctly.

Editor’s observe: This text was initially revealed in March 2019 and has been up to date for comprehensiveness.

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