In case you’re trying to begin a Shopify retailer of your personal, it received’t harm to take a look at a number of the most standard Shopify shops. When you shouldn’t copy them precisely (we’re not followers of violating copyright legal guidelines!), you possibly can take components from these profitable Shopify shops to construct your personal.
Earlier than we dive into the highest Shopify shops, we’ll take a more in-depth have a look at what makes folks love Shopify.
Why Entrepreneurs Love Shopify
Shopify is simple to make use of, reasonably priced to get began with, and works effectively for varied enterprise fashions. You don’t want technical information to arrange a Shopify web site since they maintain internet hosting and safety for you.
After a 14-day free trial, you possibly can pay as little as $29/month to launch your retailer. Sure, chances are you’ll spend greater than that each month on apps and further options, relying on what you want, however in comparison with establishing your personal retailer from scratch, it’s a fast and straightforward option to get straight to promoting. Utilizing a free or premium theme, you possibly can arrange a Shopify retailer inside a few hours.
20 Common Shopify Shops to Emulate for Success
1. Color Pop
As probably the most profitable Shopify shops on the platform at present, ColourPop is a make-up model. It makes use of a lightweight monochromatic colour scheme that permits product photographs to face out, with logical navigational components. They clearly have a advertising and marketing technique that reaches their goal market.
PipeCandy information exhibits the corporate headquartered in Oxnard, California, earns an estimated $250 to $500 million in annual net gross sales, with 1.6 million month-to-month web site guests.
Skims is Kim Kardashian’s trend model – and her sister Kylie Jenner makes use of Shopify for her standard Shopify retailer, Kylie Cosmetics, too. If it’s ok for a number of the greatest manufacturers on the planet, it’s ok in your retailer, too.
Skims sells swimwear, shapewear, and intimate put on for each physique. It makes use of a pores and skin tone colour scheme and impartial colour palette with muted colours to spotlight that the merchandise are for each particular person, no matter physique measurement, form, or colour. It’s a improbable instance of how one can mix your model identification and values with a colour scheme.
Jeffree Star Cosmetics is without doubt one of the most recognizable manufacturers within the magnificence trade at present, because of greater than the uniquely designed Shopify web site. Jeffree Star first rose to fame as an American YouTuber who works as a make-up artist. He turned his vlog into his very personal cosmetics model, leveraging the facility of social media. Along with the make-up model, he has a skincare line and pet merchandise. The brilliant colours and loud design are nice examples of how one can put colour concept to work in your model.
PipeCandy information exhibits the corporate headquartered in Los Angeles, California, earns an estimated $50 to $100 million in annual net gross sales, with 216K month-to-month web site guests.
4. Trend Nova
FashionNova is without doubt one of the greatest Shopify retailer examples on our record as a result of it’s simple to navigate and has a clear design. A clothes retailer for males, girls, and kids, you possibly can simply discover no matter you’re on the lookout for. The navigation menu divides the positioning into 5 primary classes: Girls, Curve, Males, Youngsters, and Magnificence.
The homepage at all times highlights the most recent sale they’ve happening, and there’s a countdown to let folks know when the sale is over. A slider highlights particular objects persons are more than likely to be on the lookout for, akin to “black clothes,” “white clothes,” “footwear,” and “graphics.” As you scroll the web page, you see different standard classes, akin to clothes, denims, and denim shorts.
Usability is king right here, and it exhibits on this Shopify store. PipeCandy information signifies the corporate headquartered in Vernon, California, earns an estimated $500 million to $1 billion in annual net gross sales, with 10.5 million month-to-month web site guests.
One other clothes retailer, Pink Costume Boutique, targets girls who need to store for clothes, footwear, jewellery, and different trend equipment. All the pieces is damaged down into classes, so it’s simple to buy no matter you’re on the lookout for. You may simply see what objects are new to the shop and take a look at the designers Pink Costume Boutique works with to supply their merchandise.
The homepage format makes it simple for folks to enroll in e mail reductions and get solutions to their questions concerning delivery and returns, together with studying extra in regards to the firm.
PipeCandy information exhibits the corporate headquartered in Athens, Georgia, earns an estimated $1 million to $5 million in annual net gross sales, with 7K month-to-month web site guests.
Fitness center Shark is a web site that sells exercise garments and equipment for women and men. They promote leggings, sports activities bras, hoodies, jackets, tank tops, and extra. It’s simple to seek out what you’re looking for with the easy navigation bar – and the fundamental black and white colour scheme makes the product colours stand out, permitting the product to promote itself.
The filter and type function is an important a part of the client expertise since you can not contact or really feel the product when purchasing on-line. Sorting and filtering make it simpler to slim product choices by measurement, colour, sample, match, low cost, and value vary.
In keeping with PipeCandy, the positioning will get greater than 2 million guests month-to-month and earns an estimated $250 to $500 million in net gross sales yearly.
CupShe is yet one more trend trade web site, however reasonably than specializing in normal clothes, they focus totally on swimwear, clothes, and coverups.
The online design right here is nice – a vibrant house web page with numerous colour and product pictures, highlighting a limited-time sale, clearance objects as much as 70% off, and extra. Additionally they name consideration to the truth that they provide financing with Klarna and Afterpay and have a cellular app for putting orders – the place you will get a reduction only for putting an order within the app.
This encourages customers to obtain the app, too. They provide loads of social proof with their Instagram feed on the homepage – showcasing clients carrying high-quality merchandise.
CupShe earns between $100 million and $250 million in annual net gross sales with 630K month-to-month guests, in accordance with PipeCandy.
Omaze is a enterprise based mostly on charitable giving, although it’s nonetheless a for-profit firm. The platform offers you an opportunity to win a star expertise or a automobile. Once we took this screenshot, they had been gifting away a customized Bronco to assist fund remedy for veterans. Now, they’ve moved on to gifting away an electrical audit to boost funds for uncommon pediatric most cancers analysis.
The enterprise mannequin is a bit completely different than what we see with others on this record – in spite of everything, the successful product is a bit completely different. The model takes 20% of its donations as revenue, then funnels the remainder to the trigger.
Omaze has a easy web site with daring fonts, a black background, and a minimal format – it’s a superb instance of what you are able to do with fewer than 5 pages: All prizes, winners, and about us are the first bread and butter of the positioning. The colour scheme is equally simplistic, with the one splash of colour used to name your consideration to buttons.
Omaze earns between $50 and $100 million a 12 months and has 415K month-to-month guests, per PipeCandy.
Don’t let the positioning’s title idiot you – it’s a strong instance of a clothes web site. Although it’s not essentially for budget-conscious customers, the imagery does an amazing job of highlighting the merchandise. The homepage advertises free delivery on orders over $50 and makes it simple to buy new merchandise, greatest sellers, and extra. The model makes use of influencer advertising and marketing to attach with potential clients, because the homepage options its Instagram feed with loads of user-generated content material. Consumers get a pleasant and content-rich purchasing expertise because of lovely product images and fashionable design.
PipeCandy information signifies this firm earns between $25 and $50 million in annual gross sales, with a month-to-month visitors quantity of round 200K guests.
10. Yeezy Provide
Yeezy Provide is none aside from Kanye West’s official retailer. Due to the thriller related together with his operations, buying instantly is a bit troublesome – there’s a ready room the place persons are funneled at any time when a brand new product drops. At present, no merchandise are listed, and the archive doesn’t present precise product particulars.
In keeping with PipeCandy, this web site has estimated net gross sales of $50 to $100 million yearly and will get round 9K month-to-month guests.
The positioning may be very primary – white background with grey textual content that hyperlinks to pages akin to Common Data, Contact, Privateness, Phrases, and Archive. The restricted navigation choices forestall customers from with the ability to get misplaced on the positioning.
It’s a superb instance of find out how to make web shoppers go loopy for one thing that’s in excessive demand.
Kith is an internet retailer that does an amazing job of displaying how effectively Shopify works for running a blog. Along with their product pages loaded with useful content material, there’s an intensive weblog highlighting a few of their most coveted limited-edition collector’s merchandise.
Kith earns $50 to $100 million in annual net gross sales with month-to-month visitors close to 500K visits, in accordance with PipeCandy.
12. Fan Gamer
Fan Gamer is an internet site for avid gamers who need to present their love of the sport to the world with clothes and niknaks like books, collectibles, artwork, posters, and so on. It has product collections for some basic video games like Monster Hunter, Stardew Valley, and Steel Gear Stable.
This improbable on-line retailer stays true to its area of interest with its colour selections. It’s simple to navigate and has a specific target market. That is proof that niching all the way down to a smaller viewers isn’t at all times dangerous, although they provide all kinds of merchandise.
In keeping with PipeCandy, this web site has estimated net gross sales of $25 to $50 million a 12 months and will get round 203K month-to-month guests.
13. All Birds
All Birds is an ideal Shopify retailer instance – you will have already seen it on our record of standard dropshipping shops. The model sells footwear with a deal with sustainable supplies. They’ve the ReRun market, the place clients can store for “barely imperfect and gently used” merchandise to scale back their environmental affect.
That is one in all many Shopify web sites supporting brick-and-mortar shops, as Allbirds has ~20 shops throughout the USA. The web site makes it simple to seek out an in-store location for individuals who’d reasonably attempt on footwear in particular person.
PipeCandy information exhibits this firm earns $100 to $250 million a 12 months in net gross sales with 1.1 million month-to-month guests.
The Bulletproof Espresso web site makes use of daring and vibrant colours however lets the product converse for itself. As a prime Shopify retailer, it’s simple to make use of. You may store for espresso, use the positioning’s retailer locator to seek out shops in your native space that carry it, discover recipes, and extra. A separate product class for “well being upgrades” consists of supplement-enhanced floor espresso pods for single-serving machines. Additionally they supply recipes for wholesome snacks.
The Store tab offers clients entry to digital isles the place they will discover merchandise based mostly on their particular wants and objectives. It’s not simply espresso however MCT oils, proteins, and dietary supplements.
PipeCandy information exhibits this firm earns $50 to $100 million a 12 months in net gross sales with 231K month-to-month guests.
GFuel is gamer gas – or the power drink for avid gamers, made by Gamma Labs. The official drink of e-sports, this web site is colourful with out being laborious on the eyes.
It’s simple to see that you simply get free delivery on all US orders, store particular flavors, and extra.
In keeping with PipeCandy, this web site has estimated net gross sales of $50 to $100 million a 12 months and will get round 241K month-to-month guests.
Decathalon is a web site devoted to athletic attire for males, girls, and kids. The search perform makes it simple to seek for greater than 10K merchandise throughout 80 completely different sports activities, from biking and biking to climbing and tenting, dancing, water sports activities, and even house health. The positioning additionally options superb life-style pictures, highlights the outside model, and affords enchantment to hobbyists.
With such a broad product providing, it could be simple to create a cluttered web site that will be laborious to make use of. Nonetheless, the group at Decathalon has performed a superb job with the positioning structure so to discover what you’re on the lookout for, irrespective of your consolation with on-line purchasing.
Cettire is one in all many on-line clothes shops with a artistic ingredient. It makes use of a easy pink, black, and white colour scheme that permits them to name consideration to gross sales whereas nonetheless permitting the product photographs to talk for themselves. All the pieces is damaged down into classes – footwear, clothes, and luggage – after which navigable by the style designer. It’s simple to see merchandise on sale, greatest sellers, and new merchandise.
18. Till Gone
Till Gone is a profitable Shopify retailer that makes use of the dropshipping enterprise mannequin with merchandise from on-line marketplaces and different suppliers but in addition provides within the ingredient of urgency and worry of lacking out (FOMO) with limited-time offers. The built-in rewards system additionally rewards clients each time they store – making it simple for retailer homeowners to construct a repeat buyer base.
PipeCandy information exhibits Till Gone relies in Duvall, Washington. They’ve an estimated annual net gross sales of $50 to $100 million, with almost 68K month-to-month distinctive guests.
19. Encourage Uplift
Encourage Uplift is one in all many Shopify shops constructed as dropshipping web sites. They promote merchandise throughout a variety of classes, from pet provides to house and backyard and well being and wonder.
The shop is effectively designed, making it simple for purchasers to seek for merchandise and see a breakdown of classes to buy in. The homepage additionally shows a number of the top-rated objects of the week to encourage customers to go searching the positioning earlier than deciding what to purchase.
PipeCandy information exhibits this model earns between $100 and $250 million a 12 months and will get 300,000+ month-to-month views.
CiteSocial is a Chinese language web site constructed on Shopify. Google Translate exhibits us the shop sells all the pieces from mosquito repellant to respiratory trainers, therapeutic massage rollers, and extra.
This Shopify retailer emphasizes a greyscale colour scheme, letting the product photographs present the pop of colour you should entice buyer consideration. The minimalist design permits the merchandise to do all of the talking.
Getting Began with Your Shopify Retailer
In case you’re prepared to start out, you should join your free trial, select your theme, and add apps, merchandise, and content material. When all the pieces’s able to go, add your billing data to take away the password safety out of your ecommerce retailer.
As you’re employed to arrange your personal Shopify retailer, don’t overlook to take a look at our Shopify launch guidelines. Following our information ensures you’ll be effectively in your option to an amazing Shopify retailer very quickly.