By Sean Tinney August 17, 2023
Anybody who writes usually, can relate to this – It takes a number of effort and time simply arising with the fitting matters. Then on prime of that it’s a must to truly write it, and rewrite it, and rewrite it some extra.
As a content material creator, you don’t simply write for one channel, almost certainly you write for a number of channels – like a weblog, e-newsletter, social media.
There are a number of targets it is best to attempt to obtain with something you write:
1 – Don’t be boring
2 – Train the reader one thing they might not know
3 – Depart an impression that causes readers to really feel like they’ve to reply or react
Due to these targets (actually, they’re my guidelines for writing participating content material), there are days the place it’s possible you’ll battle to give you content material concepts.
Then once you do have an thought, it could take you a number of hours to write down one piece of content material.
But when there was a strategy to make writing content material faster and simpler whereas nonetheless producing tremendous participating content material, you’d be all for it – proper.
That’s the place repurposing content material comes into play.
On this weblog (which by the best way was repurposed from a e-newsletter), you’ll uncover 10 superb methods to repurpose your content material. Plus I’ll share some examples of the way I’ve repurposed my content material for greater engagement.
Repurpose e-mail into a brand new weblog
I used to have a look at my e-newsletter content material and weblog content material as two completely different methods. Till I wrote this e-mail again in Might. It was about methods to develop your small business with extra and higher evaluations.
I believed it could make an amazing weblog publish, so I did some key phrase analysis (which I do for all my weblog posts) and located there was a great search quantity for “methods to get Google evaluations”.
To repurpose the content material to a weblog I wanted so as to add some extra supporting content material, however the core story was there. Test it out for your self: Tips on how to get Google evaluations: A step-by-step information to boosting your gross sales.
Repurpose weblog content material for a social publish
That is the best strategy to repurpose content material, simply pull one essential nugget of data out of your weblog and make it a social publish. Embrace the weblog publish URL to assist drive extra visitors to your weblog content material.
On this instance, I repurposed content material from a weblog publish on the “finest fonts for emails” and turned it right into a Twitter publish by highlighting the highest methods to decide on an e-mail font. Plus I added a graphic displaying the highest fonts. By including the URL (as a bitly hyperlink) I used to be capable of drive further visitors to the weblog publish.
Repurpose weblog content material for a Thread
Or you possibly can summarize the important thing factors of your weblog with a Twitter Thread.
Right here’s an instance of a weblog publish on “methods to develop your e-mail listing utilizing YouTube” that I was a Twitter Thread.
Make your e-newsletter a social publish
I took this e-newsletter the place we talked in regards to the new social platform Threads and turned it into an Instagram Reel, which took Chelsea (you’ll see her within the video) 5 minutes to make.
Then I added the archive of the e-newsletter (additionally referred to as a E-newsletter Hub) so anybody, even when they weren’t on our e-mail listing, may learn it.
Do you know that every one AWeber accounts come outfitted together with your very personal E-newsletter Hub – right here’s how you could find it.
Flip a weblog into e-mail content material
Take that weblog you simply created or a few of your hottest posts and switch it into an e-mail e-newsletter.
You might have a number of fast and simple choices for turning your blogs into e-newsletter content material (particularly in case you have an AWeber account).
Choice 1: Use the feed component
In AWeber accounts there’s a “feed” component within the drag & drop builder. Pull the feed component into your e-mail, then add your weblog URL and your most up-to-date weblog posts are robotically added to your e-mail.
You may present the picture, title, description, writer, and date for every weblog.
The feed component may also be used for YouTube movies and podcasts.
Choice 2: Ask AWeber’s AI Writing Assistant to summarize your weblog
Whenever you write an extended type piece of content material, it may be difficult to then repurpose it into a brief type content material akin to a e-newsletter.
That’s when you possibly can ask AI to summarize your weblog.
AWeber has an AI writing assistant characteristic constructed instantly into the e-mail message builder. Simply open up the immediate and ask AI to summarize your publish.
Right here’s a great immediate you should use to make sure the identical high quality is produced:
Summarize this weblog publish [blog url]. Write it in the identical tone and voice because the weblog publish. Maintain the phrase depend to underneath [include how many words you want the newsletter to be] phrases.
I used this immediate within the video beneath and the outcomes had been superb.
Repurpose a e-newsletter for a YouTube video
As soon as your content material’s written, you primarily have a top level view for a YouTube video. Now it’s time to share your experience in a video.
On this instance, I took the e-newsletter about Threads that we already repurposed for social media and had certainly one of my colleagues create a YouTube video.
This offers us much more methods we are able to use that one piece of content material for a number of completely different channels.
Repurpose a weblog for a YouTube video
Making a YouTube video from present content material isn’t simply restricted to newsletters. Weblog posts additionally make nice content material for movies.
Right here’s an instance of a weblog publish (E mail design ideas: A information for non-designers) that we repurposed right into a YouTube video.
Since weblog posts are usually an extended type of content material, you don’t wish to learn it verbatim. As a substitute break your weblog publish out into sections the place you possibly can discuss key factors of your publish.
Repurpose content material right into a lead magnet
You might have all this superb content material in your weblog, YouTube movies, your e-newsletter, and probably social media you could bundle collectively to create a lead magnet.
Begin with content material that’s driving probably the most visitors, it is a good indicator that’s a well-liked subject.
Right here’s an instance of a lead magnet that AWeber partnered with Litmus on. The general theme of the lead magnet was writing higher emails. Our portion was to teach readers on the various kinds of copywriting formulation that might be used to write down higher emails. We pulled the content material from this weblog publish titled “The three finest copywriting formulation for e-mail advertising.”
Repurpose content material right into a course
Creating a web based course is a unbelievable strategy to monetize your content material. Plus when utilizing present content material from a weblog publish, creating this course is usually a fairly fast and simple effort.
To create worth in your on-line course, it’s essential to enhance your present weblog content material with supplementary supplies. These might be slideshow displays, participating movies, infographics, templates, and different help assets that cater to various studying preferences.
Right here’s an instance of a course we created in Thinkific. The course, “24/7 E mail Advertising and marketing Masterclass,” was created utilizing some content material from our weblog and different supporting supplies.
Drawing on the wealth of knowledgeable insights out there from our content material, we curated a exceptional studying expertise that resonates with our customers and helps them change into higher e-mail entrepreneurs.
Repurpose content material for a podcast episode
Trying concepts for a podcast episode? Look no additional than your present content material. E-newsletter and weblog content material make nice matters for a podcast.
The very best half is you primarily have an indicator on how widespread that content material will likely be by taking a look at your e-mail opens and clicks or weblog visitors.
AWeber created a sequence of podcast episodes based mostly solely on the content material from this Final Information to E mail Advertising and marketing.
Right here’s an instance of a kind of podcast episodes:
Repurposing content material isn’t a brand new, revolutionary technique. It’s truly a really strategic a part of a well-rounded advertising plan. However you’d be stunned what number of nice content material writers don’t apply this technique. Me included, till not too long ago.
So should you haven’t began repurposing your content material, no time like the current to start out. In case you have been, let me know what techniques you employ.